Posts in business coaching
How To Deal With the Dreaded "I Can't Afford It" Response

I'm so stoked to hand the blog over today to Halley Gray, one of the most supportive and helpful entrepreneurs and coaches I've ever met. She answers the most hair-pulling-out quandary we get - what to do when potential clients give you the dreaded "I can't afford it right now" response!


You want to book yourself out but holy crap, people keep trying to small you down.

It creates a shit-storm of doubt that swirls thru you every time a prospective client says, ‘that’s out of my price range’.


There’s no reason to start doubting your pricing. If your sales page is doing its job then that’s not the problem.

If you’ve put out amazing content that breaks down barriers around buying your service - then content is not your problem.

Do you talk to other people online and form real relationships? Then it’s not your visibility.


This is your problem:

You don’t have a marketing funnel in place.


The lower budget peeps want you and all your loving attention.

They just don’t want to buy you dinner first.

Instead of giving your 100% focus for beans (not sustainable nor good for you).


Create a workshop.

Create an ebook.

Create an e-course.

Create a podcast.

Create a Q&A.

Find a way to give the people what they want and maintain your sanity.

No one wants to be the ‘cheap’ client. (I’ve been one. It sucks.)

And the people who have the courage to say ‘that’s too high for me (right now)’ are the ones you want to reward.

This is how you gain momentum and start getting booked out.

Go and make clever solutions!


Halley Gray is the marketing strategist over at Evolve & Succeed. She focuses on getting creative freelancers booked out in advance (plus booming in business). She does this by using a specific combination of science experiments, content strategies and sales techniques. Read more about how getting booked out makes your life more fun.  

Measure Your Success By Lifestyle, Not Numbers

I love when entrepreneurs post their yearly earnings. That kind of transparency demystifies MONEY (trigger!) and creates positive community based on sharing, rather than cloak & daggers.

But these numbers don't tell the story you really need to hear.

Someone could be grossing half a million dollars and netting in the negative due to overhead (i.e. building rentals, big staff) or poor investment/saving (MONEY trigger!)

Specifying net profit is a fix.

But it's still not the story.

What you're actually looking for is 

Lifestyle: the Real Measure of Success

Someone could be netting six figures by hunching over her computer 80 hours a week, piling up take-out containers, and giving herself that adrenal thing that's trendy right now. (Whatever happened to peanut allergy? Is that still going on?)

Or, someone could be balling like Leonie Dawson, who's probably going to break a million this year while on the 20-minute workweek. (Okay, more like 15-20 hour, but seriously...)

Her story is eye-popping, but you don't need to be a 7-figure maven to rock the baller life.

How does this one sound? 

  • never use an alarm clock again
  • don't take business calls before noon
  • do a card reading in the middle of the day because you feel like it
  • take an afternoon hike whenever you want
  • play hooky with your boyfriend and eat pie all day
  • take a trip to Vegas - tomorrow
  • get bored at home and decide to
The hills of NorCal

The hills of NorCal

Or how about here:

Yeah I work on bean bags. Cuz I'm a baller. #bosslady (c) 2014 Sophia Chang

Yeah I work on bean bags. Cuz I'm a baller. #bosslady (c) 2014 Sophia Chang

Yes. This is my life.

I'm not a millionaire (yet) but I sure wear boots on bean bags like one.

Because why are we really working? So that we can see the numbers go up in our bank account? Yeah, actually that's valid.

But it's more than that. You and I both know it.

For you it could be to provide for your children.

So you can have something to call your own.

So you can buy the dream house you and your husband drool over.

For me it's freedom.

It's to be able to hashtag things like #slanteyesforthewin and not worry that someone's going to call me into their office for a PC lecture. 

It's so I can never face those devil initials A.M. again.

It's so I can hire amazing staff and provide abundance for young people I believe in.

Ready to live your baller lifestyle? Grab your free e-book 3-Step Brand: the world's easiest cheat book on brand and snag a free limited consult today!

Genius Chang and the Berenstain Bears: Why Competition and Jealousy Are My Friends

Raise your hand if you had that annoying genius cousin your parents always compared you to. (Oh are you Chinese too?)

Mine is pretty unbeatable:

Name: Genius Chang (not his real name)
Grade Skipped: 1st
Instruments Played: piano, violin, clarinet
# Ivy Leagues Accepted Into: ALL of them

Even I was so impressed that I wanted to marry Genius Chang. Then I grew up and discovered you can't marry your cousin. (At least not in New York.)

Because he was out of my league, I never tried to compete with Genius - except in one thing.

When I was 4, I watched him read an entire book as easy as speaking, then throw the book at me.

"Here, you read." He sauntered off.

But I couldn't.

That night I demanded my parents teach me to read.

Over the Berenstain  Bears HE BEAR, SHE BEAR, my parents helped me turn print into gold.

Women especially shy away from competition: writers blog about the pain of jealousy and extol the virtues of going at our own pace; entrepreneurs advise us to follow our own paths and not be distracted by the success of others. 

Fine - if you're OVERLY focused on others, life gets painful. 

But this mantra of keeping our eyes on our own page also sucks the juice out of what makes us human - that we're social creatures who NEED to see the success of others in order to realize how high we ourselves can go.

Tweet it!  We're social creatures who NEED to see the success of others in order to realize how high we can go. 

If I hadn't been so envious of Genius's ability to conjure stories from squiggles, who knows how long it would have taken me to unlock this world of words I now consider my purpose in life.

If I hadn't been livid at a gal pal's weight loss a few years ago, I wouldn't have finally found the motivation to lose 15 pounds and regain not only my figure but my self-confidence and ability to dance again.

And if I didn't get jealously obsessed of every woman who's making six-figures working part-time from home, I wouldn't keep hustling and improving myself, my vision, and my work.

Don't fear the voice that says, "Damn them, why not me?"  That's exactly what the voice is asking:

"Why not, You?"

And for the record:

Name: Sophia Chang (real name)
Grade Skipped: 12th
Instruments Played: Piano, violin, guitar, mallet percussion, voice

College Genius AND Sophia chose: Harvard

Thank you, Genius Chang, for always giving me something to reach for - and surpass.

Ready to turn jealousy and ego into your minions? SIGN UP for The Experiment 2015 HERE